beautiful being

|  NINA WESTON |

Founder of eco chic beauty store, Beautiful Because, Nina Weston is on a mission to source the best high-performing cosmetics and natural skin care that is not only good for our skin but is eco-friendly, chemical-free and cruelty-free.
Her career in beauty started when she was just a teen, working in store for some prestigious brands, and it was later while working as a beauty editor and makeup artist that she started to question what she was using on herself and others, becoming disillusioned by how unhealthy the industry could be.
Nina made it her mission to find the brands breaking natural beauty ground and was delighted to discover so many of the best right here in Australia. Mother Nature has everything our skin could possibly need, so why choose anything else? What’s even more exciting is that the brands making natural beauty waves are those who care about the environment, animal-welfare, you and your family. She felt compelled to create a platform for them and help raise awareness that going green doesn’t mean a compromise on performance.

As someone who’s very passionate about natural beauty too, I absolutely love what Nina has created in Beautiful Because, and the important message she is helping spread throughout the world. I have so much respect and trust for the brand she has created- especially as it also values the environment and sustainability- and her incredible online shop is somewhere I regularly visit for advice, tips and gorgeous conscious products.

WHAT INSPIRED YOU TO JUST GO FOR IT, AND START LIVING THE LIFE YOU LOVE? WAS THERE A TURNING POINT OR AN ‘A-HA’ MOMENT IN YOUR LIFE WHEN YOU REALISED YOU NEEDED TO MAKE THE CHANGE?

It wasn’t until I started practising makeup again, and applying it to others, that I really started to thoroughly research the ingredients of the products in my kit, beyond what the brands said. Working in the beauty industry I had loved for so long, I became disillusioned by how toxic it could be and that must have been my a-ha moment, and what sowed the seed that would become Beautiful Because.

HOW IS YOUR LIFE DIFFERENT NOW AND WHAT DOES IT MEAN TO YOU?

In some ways it is more challenging because when you have your own business it can be hard to switch off and make time for other things. But finding my authentic self and a purpose has given me grounding, confidence and contentment. I have different life goals and dreams now and don’t get hung-up on material aspirations.

WHAT WAS YOUR GREATEST FEAR OR BLOCK (EMOTIONAL, MENTAL OR PHYSICAL) THAT YOU HAD TO OVERCOME TO GET WHERE YOU ARE, AND HOW DID YOU BREAK THROUGH IT?

I am quite shy and worry what people think about me… This has gotten better as I have gotten older and too busy to worry ;-) But in terms of the store, is quite a personal reflection to create a niche like Beautiful Because. There is no way we can stock every single natural and cruelty-free brand on the market, and have chosen to be very selective. I worry that people may think ‘who is she to decide?’, and beauty choices can be very personal. Beautiful Because was never just about me but for others – trying to make a positive difference to the wider world, be it small, by helping them find truly amazing, ethical brands that care and are healthier for us and our families.

HOW DID OPENING UP AND ‘BEING AUTHENTICALLY YOU’ AFFECT THE PEOPLE AROUND YOU OR YOUR RELATIONSHIPS WITH THEM?

When I switched to natural beauty and a more holistic lifestyle, it was a little hard dissing brands and products that I (and my friends/family) had worked for/used but most of the people I care about/connect with have followed suit and seen it as a revelation too. We are all much better for it, and healthier as a result!

DID YOU FACE ANY JUDGEMENTS OR CRITICISMS, WHETHER FROM YOURSELF OR OTHERS?

Only really from myself as I am a bit of a perfectionist. It was challenging at first to prove to brands/customers that Beautiful Because is more than just another online store, it’s a healthy natural beauty movement for beauty beyond skin deep ;-)

We get lots of lovely feedback from happy customers every week so feel we are on the right path.

WHAT IS YOUR TRUE ESSENCE? THE NATURAL PART OF YOUR BEING THAT MAKES YOU SPECIAL.

I have a soft centre and care deeply about things. I am not afraid to question something I think is wrong or speak my mind when it matters most.

WHAT DO YOU LOVE ABOUT YOURSELF?

The fact I don’t give up easily… yet know when to let something go. I am a true all or nothing person. I like to go that extra mile and push myself and others to be the best version of themselves.

WHERE DO YOU FIND BEAUTY AND INSPIRATION?

In nature and alone time mainly. I guess beauty and inspiration is everywhere and within all of us, you just have to look hard enough.

WHAT LIGHTS YOU UP AND WHY?

My cat Topsy because she reminds me that all creatures have feelings and souls and that every life on this earth is precious. She can always make me smile.

WHEN LIFE GETS BUSY, OVERWHELMING AND THE NEGATIVITY STARTS TO CREEP IN, HOW DO YOU UNWIND AND ALLOW YOURSELF TO ‘JUST BE’?

I like to go for a run! I find it is a great way to de-stress and get in flow, and let things go! Talking problems through with friends or my husband also give me comfort and a reality-check. Sometimes, we all just need some down time, me time, and to put things into perspective.

WHAT MESSAGE DO YOU HAVE FOR OTHER WOMEN WHO ARE WANTING TO RECONNECT WITH THEIR OWN NATURAL WAY OF BEING AND FIND THE BEAUTY WITHIN THEMSELVES?

Beauty starts the moment you decide to be yourself! Listen to yourself and don’t let others get you down. Take some time out from material wants and technology as it is so easy to lose touch with nature and what truly matters; I love to practice yoga, meditation or take a walk in the park to reconnect with my true being.

HOW DOES IT FEEL TO BE YOU?

Today? It feels wonderful to be on your pages as a “Beautiful Being.” Who knows what tomorrow will bring. I like to take each day as it comes.

| CONNECT WITH NINA |

You can find Nina in her online home at beautifulbecause.com.au

And follow her on Facebook and Instagram

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